100% EFFICIENCYProviding each home with the basic food supplies necessary for its subsistence – that is the goal TIKVA MARKET has set for itself.
The fact that needs of the mother of a family with children vary significantly from those of a person suffering from diabetes, lead us to the conclusion that we must enable each one to choose his own groceries.
In this manner the most destitute can purchase at our stores the basic groceries of his choice (such as flour, oil, macaroni, meat, vegetables, baby food, hygiene products) while paying only 10% of the regular price, i.e. a 90% discount.
Example: for the needy a chicken costs 2 NIS or about $0.45.
100% DIGNITYIt is with the utmost confidentiality, that the most destitute can come to do their shopping by us. People who are wealthy rub shoulders with those who are not, without knowing who the other one is. Both proceed to the cashier, but while one pays 100% of the marked price, the other has to pay only 10%.
As for the people stricken by poverty, they regain their dignity. Instead of being looked at as paupers they are now regarded as "customers", and thus no longer socially excluded.
By paying only 10% of the total cost of their shopping, they can "buy" their groceries, rather than receiving them with the accompanying feeling of embarrassment.
100% ISRAELThe state of Israel is going through its deepest crisis in its existence. At present there are more than 1.5 million Israelis (i.e. 23.6% of the population) who live below the poverty line, and 714,000 children (i.e. 1 in 3) who suffer from social distress.
In fact, almost one out of four Israelis has to miss one meal a day.
This includes 714,000 children, meaning that 1 out of 3 children suffer from social distress (31.7%). This in addition to the 83,000 elderly people who are without means, and are left by the wayside.